Around the world and back again

This weeks question: What factors and activities will make your work globalised, no matter where you live?

It is around the world and back again for the communications industry on a day-to-day basis. Part of the reason why I started journalism and public relations at university was due to the factors and activities it involves. I have the ability and opportunities to travel and still do my job. I can report on news in different countries and I can liaise with people in my industry on the other side of the world using electronic communication and no matter where I am, I will always be dealing with different cultures, backgrounds and beliefs. This is part of the world we live in today, part of a global community (Boorstin, 1978).

Globalisation is widely used to describe a variety of economic, cultural, social, and political changes that have shaped our world (Guttal, 2007) and almost every job requires you to have some sort of globalised understanding.

I prefer the definition on Wikipedia (2015) defining globalisation as “The process by which businesses or other organizations develop international influence or start operating on an international scale.”

Due to advancements in technology, particularly the Internet, globalization has been made increasingly achievable. Mass media has been one of the largest factors in making the communications industry globalised (Fotopoulos, 2006). The advancements in technology have clearly allowed for organisations, businesses and everyday person to share their information/updates online and it be able to immediately reach anyone in the world (Safko & Brake, 2009).

Take the Amyotrophic Lateral Sclerosis (ALS) Ice Bucket Challenge public relations campaign for an example. The ALS Association created the simple, but effective, Ice Bucket Challenge where people wishing to contribute would poor a bucket of ice over their head (to mimic the effects of the disease), donate to the cause, nominate others in the process to contribute and then upload the video to social media (ALSA, 2014).  Around 2,330,000 videos related to the Ice Bucket Challenge were uploaded to YouTube and the campaign became a global internet sensation (ALSA, 2014). That’s 4.4 years worth of Ice Bucket Challenge videos.

The success of this campaign wasn’t just because the campaign was great, more so the success of it was due to the distribution and being able to reach their audience on a global level, through the use of technology.

Take my other major, journalism, as another example. The Internet has become a place where everyone can be a journalist; all you need is a device that can post online and an opinion – no training necessary, also known as, citizen journalists.

When I finish university in December 2015, I plan to set off for over a year learning about different languages and cultures and experiencing a life across the world. I won’t have to worry about having a large gap in the workforce as I am going to blog my way around the world, or in other words, live as a citizen journalist (with a degree). Blogging is a popular trend online that is now considered a factor of journalism that will be a globalised job no matter where you live in the world (Meyer, 2014).

There are plenty of bloggers around the world, many making a living, sharing their stories and experiences of different cultures, places, backgrounds and beliefs. From food and restaurant blogs like Behind the Food Carts, to fashion and beauty blogs like The Fashion Guitar and travel blogs like Jungles in Paris... These popular blogs, known globally, are part of the factors and activities that make my industry not only fun, but on a global level.

I am excited and love that the industry I am a part of is globalised. I hope we continue to discover how everyone can be apart of this learning curb and learn more about the world around us.

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WORDS: 725

Next week I will discuss my role as a professional and citizen, on how I can help to bridge the digital divide for people in need.

Amyotrophic Lateral Sclerosis Association. (2014). Amyotrophic Lateral Sclerosis. Retrieved 30 March 2015, from

Boorstin, D. (1978). The republic of technology. New York: Harper & Row.

Guttal, S. (2007). Globalisation. Development in Practice, 17(4), 523-531. doi:10.1080/09614520701469492

Meyer, R. (2014). U.S. Court: Bloggers Are Journalists. The Atlantic. Retrieved 2 April 2015, from

Safko, L. & Brake, D. K. (2009). The Social Media Bible. New Jersey: John Wiley & Sons, Inc.

Wikipedia,. (2015). Globalization. Retrieved 31 March 2015, from


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